What do you need to open your own educational center? Business plan for a training center (how to open a training center). Benefits of online learning for a training center

Detailed instructions will help you plan how to open a school foreign languages, find out what you need to purchase for this and what you will have to spend on, how much money your own teaching business in this area can bring in and what you will have to take care of when launching your linguistic training center.

Organizational issues of creating such a business

Foreign language teaching can be offered for different purposes and to different categories of clients. You can create a business in this area in the format of advanced training courses, classes with a tutor, a foreign language school, an educational center for children, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.

1. Registration as an individual entrepreneur;
2. Creation of a non-state educational institution or an autonomous non-profit organization.

Permits and tax burden

Individual teaching activities are not subject to licensing, but no state-issued documents on completion of training will be issued to clients, nor will final certification be carried out. This option is more suitable for teaching adults in courses; for them, it is often not so important to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.

There will be no problems with hiring other teachers; new legislation in the field of education allows the hiring of individual entrepreneurs for other teachers (in total, no more than 15 employees when working under a patent). There is only one clarification: if an entrepreneur works alone and hires freelancers, then he will not need a license, and when hiring other teachers on a permanent basis, he will need to obtain permission to conduct this activity. As a taxation system educational activities you can choose a “simplified” rate (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).

If training is planned with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, professional qualifications teachers and staff curricula. A package of documents and an application for a license are reviewed in Rayono within 2 months, the validity period of the license is 5 years, and subsequently it is necessary to renew it.

Necessary basis for teaching foreign languages

What does it take to open a foreign language school? In addition to direct knowledge of the language, a penchant for teaching or at least organizational activities, a novice businessman will need other resources to create his own educational center.

People will stand apart from the list of foreign language courses required for any course. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. Properly selected teaching staff is the key to the success of an educational institution. People will go to a good teacher based on a recommendation, and this means that a businessman will be able to reduce the cost of attracting clients through word of mouth.

Even if you decide to conduct classes yourself and teach all clients, you will need the services of support staff for the company’s accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and concluded with specialized companies that provide relevant specialists.

Main expenses when starting a foreign language school

There are other business needs that require startup investments. You need to spend money on the following expense items:

• Premises (classroom, auditorium, conference room, office with an area of ​​20–50 sq. m. at the rate of approximately 2 sq. m. per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approval from the sanitary and epidemiological station, the fire service and other supervisory authorities (it is better to rent them in a building that already meets all the necessary standards).
• Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for teachers and tablets for students, speakers and headphones, language phones).
• Supporting educational materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and consumables.

The most important intangible investment is the training program and teaching materials that will help build the language teaching process with maximum effect in relation to the selected audience and client categories.

Financial aspects of language teaching activities

A business plan with recommendations on how to open a foreign language school, includes a list of necessary expenses and possible income from this type of activity. It’s worth starting your financial analysis by determining the amount of starting capital.

How much money will be needed to prepare for the opening of a language training center:

• Registration of an individual entrepreneur or a legal entity - 1000-5000 rubles, as well as the cost of opening a current account - another 1000-2000 rubles at a time.
• The cost of renting and renovating a premises depends on the condition and area of ​​the premises itself and its readiness to accept students, and most importantly on the region, location and appetites of the landlord. You can spend 5-10 thousand rubles for a small class or pay the first month’s rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend several tens of thousands of rubles on putting it in order.
• Purchase of furniture and equipment - a computerized classroom for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and simple equipment in the amount of 5-10 thousand rubles per classroom.
• Purchase of methodological educational materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
• Consumables – for 1–5 thousand rubles you will have to stock up on stationery, paper, consumables for office equipment and other small items for working with students.

In total, start-up costs can range from 20–40 thousand rubles (for one office and for a total number of 10–50 students) to 300–500 thousand rubles (when opening a full-fledged educational institution with many groups and several separate classes).

Costs of operating a training center

The costs do not end there, because current activities will be accompanied by other fixed and variable costs:

• payment of rent and utility bills - from 5–10 thousand rubles to 100–150 thousand rubles per month;
• salaries and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10–70 thousand rubles per teacher, taking into account his teaching load, class occupancy, average salary in the region and other factors;
• taxes and accounting services – from 3–5 thousand rubles monthly to 10–20 thousand rubles per month;
• purchase of new manuals, stationery, consumables – 1–5 thousand rubles and up to 10–15 thousand rubles;
• payment for support staff services – from 2–3 thousand rubles. up to 10–20 thousand rubles per month;
• advertising and website maintenance – from 1–2 thousand rubles to 5–10 thousand rubles per month.

In total, maintaining the work of a foreign language school per month can cost from 20–30 thousand rubles to 250–400 thousand rubles or more, depending on the scale of work and the number of teachers.

Educational center income: where does the money come from?

Accordingly, the business must bring in more money than is required monthly for its maintenance. The cost of foreign language teaching services is influenced by the average prices in a particular city, the qualifications of teachers and the level of training. On average, tariffs can be as follows:

• group classes (5–10 people or more) – from 1000 to 5000 rubles per month or more;
• individual lessons (1–2 people) – from 2,000 to 10,000 rubles monthly.

According to the schedule, there may be one or 2-3 classes per week lasting 1-2 academic hours. The workload per teacher is 10–18 ac. hours weekly, on average he can work with 2-3 groups and the same number of individual students. Based on this, you need to calculate the potentially possible number of groups, which means planning your income.

Working independently with 20–30 students (in groups and individually), an entrepreneur can receive about 30–100 thousand rubles per month. Measures such as attracting hired employees, tightening the schedule and increasing the number of classrooms will increase income by the same amount per each new teacher. If you have 5 teachers and if they are fully loaded, you can receive about half a million rubles in income per month. But then the school needs to work with 100–150 students at a time.

The payback period for such a linguistic center ranges from 3 to 12 months, but it all depends on the amount of initial investment, as well as on the monthly ratio of the amount of income and the amount of expenses.

Whether it is profitable to open a foreign language school depends only on whether the aspiring businessman can recruit the required number of students in order to not only break even, but also make a profit from teaching English, Chinese or other languages. But the main thing is whether he can maintain the quality of training at a consistently high level so that the flow of clients does not dry out all year round. To do this, you can provide special offers for summer camps, for those who want to prepare for exams or for those who want to “pull up” their knowledge before a tourist trip.

There are training centers that serve only as a platform for conducting educational programs. Nowadays this format is popular, when space is rented out for rent from hours to several days, equipped with everything necessary for holding educational events. In this case, teaching staff is not needed, an administrator or a cleaning lady is enough. The accountant is also a freelance outsourcer.

How to choose a room?

Most educational institutions are located in central regions, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location instead!

An exception may be residential areas, which are convenient for children's educational centers.

The room must correspond sanitary standards.

Its size and layout depend on the chosen concept of the training center.

These can be either large rooms or small classrooms. Required condition a bathroom, a room-kitchen where employees can relax during lunch or have a snack for students during educational process.

What equipment is needed?

The main equipment is tables, chairs, a board or flipchart, a projector, and stationery.

Depending on the subject of the training center, you may also need training methodological material, computers, toys for children and carpeting on the floor.

How to make it official?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there must be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;

Documents for the presence of highly qualified teaching staff;

Documents for premises that meet all sanitary standards;

Documents to provide the learning process with everything necessary;

Information about registration of a non-state educational institution.

What will the costs be?

It’s difficult to say a specific number, because... The cost of rent and employee wages differ significantly from region to region.

In order not to lose sight of anything, let’s summarize what they consist of:

1. Renting a premises may require additional repairs;
2. Purchase of equipment;
3. Staff salaries;
4. Advertising costs;

Some expenses can be reduced on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the promotion methods. One working method is online advertising. It is not necessary to create your own website right away; it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can refer you to you for retraining. Post advertisements on city forums.

For children's centers it is necessary to place advertisements on forums and magazines for mothers. In children's entertainment centers. He can even go through nearby houses and post an ad at the entrance.

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Opening an educational center from scratch

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Business in education

High competition in the labor market encourages people to look for educational programs that will allow them to remain in demand as specialists and find work on more favorable terms.

IN last years There are a large number of new teaching methods that are just being introduced into practice. IN educational institutions modern methods trainings are extremely rare. Therefore, more and more people are turning to private schools, training schools and other educational centers, and the percentage of adults who want to learn how to study correctly is increasing.

The following figures speak in favor of the profitability of business in the educational sector:

• payback within 0.5 – 1 year;
• profitability up to 30%;
• minimum starting capital – from $10 thousand.

Parents are ready to invest a lot of money and time in educating their children in preschool and school age with the hope that this will help their children become successful in the future.

On video: Success story in online education business

Courses are no less in demand among adult audiences who want to catch up and simply improve their skills and gain new knowledge to obtain better work and self-development.

Among the most popular educational programs are the following:

The lion's share of the success of the educational center is the teaching staff. Students are attracted by exclusive, innovative methods, the latest educational programs, including highly specialized ones, for example, for marketers, PR specialists or managers from recognized experts in this field.

There are different ways to develop an educational center. You can start by teaching a single original course, for example, speed reading courses with the possibility of individual training.

Courses that teach mnemonics or techniques for effectively memorizing information are popular, because a maximum of 10% of information is stored in long-term memory. In conditions of a huge information flow, which the human brain does not have time to cope with, educational courses teach how to structure and remember the necessary information.

On video: Ways to promote an educational business

Another profitable field for activity is trainings. personal growth and development. To conduct such classes, you need to find a qualified psychologist or coach. The purpose of such classes is to determine the purpose in life, awareness of one’s own capabilities, self-development and search for a way out of a particular life situation.

Another direction for the center is specialization in certain educational disciplines, retraining of personnel in a certain field, training courses in the latest specialties. Such educational programs are popular not only among individuals. It makes sense to enter into long-term contracts for training and retraining of personnel of large enterprises and companies, with employment centers.

On video: Center child development from scratch

Registration of business in education

From September 1, 2013, educational activities can be carried out not only by non-profit organizations, but also by commercial ones (CJSC, LLC, OJSC) on the basis of a license. Educational activities are subject to licensing in accordance with Art. 21. Federal Law No. 273-F3 of December 29, 2012 (as amended on July 3, 2016, as amended on December 19, 2016) “On education in Russian Federation».

To obtain a license you must provide the following package of documents:

• a statement listing all planned educational programs;
• information about the premises in which it will be located Education Centre;
• information about the teaching staff;
• expected number of listeners;
• information on the availability of material and technical base, equipment with specialized literature;
• other information: registration, founders, etc.

The educational center is registered as non-state educational institution or abbreviated NOU . Taxation is 6% of income. After receiving a license, the educational center, like other legal entities, must undergo state registration.

To simplify the registration procedure and reduce costs at the initial stage, it is worth deciding on the focus of the educational center. In the future, this will help to develop your own original concept of an educational center to increase your competitiveness.

Local training courses

The first option that you can use to earn money is local courses on teaching popular specialties and simply interesting activities. They can be held in rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.

If you don’t have your own property suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play the main role, although it is important. For example, in order to understand the question of how to open a handicraft course, you may not need your own office. You can easily cope at home. Especially if you have the appropriate skills.

Training can become popular thanks to reviews from satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services independently, then the course rating will be high.

Qualified specialists should be found

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to pass on knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.

Courses in English, for example, they require professional approach. And if the necessary skills are not available, it is necessary to attract outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable route and make courses that will include training in various specialties. Such a move will provide a significantly larger flow of people, and therefore a different level of income.

Of course, if you open multidisciplinary courses, you will need to pay more for renting premises, but if you set the price for training correctly, all costs will be easily compensated.

Marketing activities

In order for advertising to reach representatives of the target audience, you need to decide which sources of advertising information in a given region are most effective. And only after that invest in advertising campaign. However, one “but” still remains: the number of people who can pay for training is limited, at best, by a specific region, and at worst, by a city. And this despite the fact that there is competition in this area.

In order to expand the circle of potential clients, it is worth bringing your training system to the Internet, where people not only from all regions of the country, but also from other countries can purchase it. Such a step could increase the sales market for the training course hundreds of times.

Online training

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, it is possible to turn online training into the main and stable source of high income. How to open training courses on the Internet?

The essence of creating an information product is to record all the lessons on video, design them attractively and start selling them on the Internet.

We are often asked - “How to open a training center”, how difficult is it, how expensive is it?

The budget for the opening and operation of the training center will include the following expense items:

• Creation and opening of a training center.
• Licensing.
• Development of training programs, production of training manuals, manuals, presentations, etc.
• Creation of a training site.
• Creation of material and technical base.
• Support and development of the training center.
• Rent.
• Payments to teachers and staff.
• Promotion of the training center.
• Adding new professions to the license.
• Improving the material and technical base.
• Training site support.
• Creation and adjustment of new training programs.

Naturally, this list does not reflect many “little things”, and also does not reflect the “intangible part” - your personal time and nerves.

Training centers of organizations are distinguished by several points.

Who does not require a license for educational activities?

Firstly, they often do not need a license - after all, they are not going to take money from their own staff, dealers and partners for training. So this point can be excluded. But then those who have completed the training will receive “candy wrappers” instead of serious “crusts”. But this makes the process cheaper.

Secondly, organizations may try to save money on the work of the training center by assigning unpaid additional work to already overburdened staff. There can no longer be talk of any material and technical bases, much less serious training programs. Because of this, creating a corporate training center becomes similar to creating a “corporate leaflet” that no one reads, or a “corporate drinking party” that divides people.

Finally, it is important for organizations to pay attention to such important elements as introducing their own ideology and norms through the training center. This is additional effort and financial costs that are necessary.

It is realistic to open and make a serious training center self-sufficient within a period of 2–3 months to 1 year.

Practical lessons:

• Studying issues of interest to course participants.
• The main stages of organizing a training center with a detailed consideration of each stage.
• Licensing.
• Attracting investors and partners.
• Studying practical examples of creating successful training centers.
• Algorithm for the operation of the training center.
• Templates for basic documents.
• Algorithms for creating and promoting a training center website.
• How can a training center make money?
• Development of a training center.
• Trainings.

Business education - Study programs

The Higher School of Management of the National Research University Higher School of Economics implements business training programs, additional education in the field of general and functional management:

All business training programs are aimed at training senior managers and general consultants with modern knowledge and qualifications that allow effective management of organizations or their divisions. Formation and development of key competencies in a manager helps not only to develop skills systematic approach to strategic business objectives, but also to structure their own business experience

Main programs

MBA programs High school management were developed using international experience and taking into account the realities of Russian business.

Executive Master of Management in HR program - Strategic human resource management – ​​fundamentally new program, developed by the best professors, teachers of the Higher School of Economics and the best practitioners and experts in the field of HR, with unique experience in large Russian and multinational companies.

The Executive MBA and DBA programs are original developments of the School, aimed at top managers and owners of Russian companies.

The School of Leadership program was developed with a focus on participants in the Leaders of Russia competition, educated and ambitious people.

Corporate programs at the Graduate School of Management are aimed at companies that want to improve the skills of their managers. To train their employees, firms can choose any discipline from a wide range of courses offered, for which they are designed as short-term business seminars, and medium- and long-term programs, up to corporate programs at the Executive MBA level in a format adapted to the requirements of companies.

Conditions of admission, organization and duration of training

Upon admission to the business training programs of the Higher School of Management, an interview or test is conducted

A prerequisite for admission to the MBA, Executive Master of Management, Executive MBA programs and the Leadership School program is a higher education and work experience. The DBA program has additional requirements

The programs are implemented in two forms - evening and modular

The duration of business training depends on the chosen program and varies between 0.9–2.3 years

Learning process and results

The educational process at the Higher School of Management is organized according to mixed type, which involves using various methods training: from lectures and business seminars to solving cases and discussions. At the same time, the emphasis is placed on active forms of learning: trainings, business games, case study analysis.

The training center does not need a license

Classes are taught by teaching staff who also have extensive experience in the field of business decision making and management consulting. During the seminars, the teacher organizes the work, directing it both to the students’ assimilation of the material and to monitoring their individual preparation. Trainings contribute to the acquisition of skills to adequately respond to specific situations that arise in the course of the company’s activities. Gains in lectures theoretical material, which serves as the basis for active forms communication. A large place in the educational process is given to independent work students, during which they study specialized literature, as well as complete assignments on a covered topic or prepare their own project, linking the acquired knowledge to the activities of a specific company.

This organization of business courses is mostly of an applied nature and has been proving its viability and effectiveness for many years. Examples from Russian practice discussed at business seminars are designed to adapt international practice to domestic realities, which makes it possible to gain knowledge and experience in the field of Russian and international business.

Studying under the programs of the Higher School of Management ends with the defense of a final qualifying thesis or dissertation.

An MBA diploma is a confirmation of successfully completed training and meets high international standards.

How to open a training center for hairdressers and manicurists: business idea

The need to tidy up the hair on the head has become automatic in humans. Caring for hands and nails is also a requirement at the genetic level. That's why rapid growth the number of establishments offering haircut and manicure services is taken for granted. But where can you get so many service personnel? The answer is found by enterprising people who organize hairdressing training courses. At the same time, they are introducing training in the art of manicure and training specialist stylists.

The business turns out to be quite profitable and not the most difficult to organize. By registering as an autonomous (independent) non-profit organization, an entrepreneur does not need any additional licenses or special permits.

Sanitary standards for one hairdressing place are required. But based on 5 training places, finding a spacious room in the city with an area of ​​no less is not so difficult.

Since the location of the training center does not play a special role, you can save a little on rent, but it will still cost a pretty penny (for square meter- 2.5 thousand rubles). Interior furniture and educational equipment (chairs, counters, mirrors, sinks) can be purchased domestically. The equipment for each workplace will cost up to ten thousand rubles.

A significant cost item is consumables. Comfortable sharp scissors, high-quality paints, professional combs, massage brushes, brushes for basting and hair coloring, hairdressing negligees and other paraphernalia will cost up to $1 thousand. Each student will also need a training dummy for 1.5 thousand rubles.

It is advisable to put training on stream, recruiting up to 5 groups of 5 people at a time.

How to open a training center? Algorithm for how to start making money on knowledge!

The average cost of three-month hairdressing courses is around 22 thousand rubles. The minimum positive profitability is obtained by enrolling at least 10 students per course.

If time and opportunity permit, you can supplement your basic studies with a short-term additional course (for example, a series of classes “Wedding hairstyles”). This will add another 12 thousand per person to the “income bank”.

Classes will be held in an intensive mode, which not every teacher is able to withstand. Therefore, when choosing a candidate for a teacher, a special approach is needed. In addition to high individual professional skills, the teacher must be able to convey his skills and knowledge to students. It will require both psychological endurance and physical endurance. The valuation of such teaching work will be about 15,000 rubles.

Manicure courses are organized according to a similar scheme. Only according to sanitary standards, one manicurist is enough. Purchasing equipment and furniture to equip a manicure workplace will be cheaper than hairdressing costs. Only 3 thousand rubles will be needed for one student kit, which includes all kinds of files, scissors, brushes, spatulas, as well as a special grinder and sterilization equipment. Each student needs at least three manicure sets. Invite an authoritative stylish master who has something to teach beginners to play the role of teacher. This will make your wallet thinner by about forty thousand, but will add prestige and popularity to the school.

The cost of a manicure course is about 11 thousand, but groups can be made up of up to 8 people. By analogy with hairdressing training, basic manicure courses can be accompanied by additional ones. For example, a series of classes on nail extensions costs 8 thousand, and art painting courses cost 10 thousand rubles.

Some students strive to master both the art of hairdressing and manicure. Try to reward this zeal with a small discount on tuition. This can become a role model that will bring you additional benefits.

Another incentive for students will be the guarantee of their employment after completing the courses. You can secure such a privilege if you enter into contracts with beauty salons on terms favorable to both parties. The image of the school from such cooperation will only increase, which will bring additional dividends over time.

Prepared by editors: "Business GiD"
www.bisgid.ru

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Educational activities must be licensed. Only teachers engaged in individual tutoring have the right not to license their educational activities. Everyone else will have to obtain a teaching license. Read about how to do this in this article.

Who needs to receive

The following legal entities must obtain a training license:

• State and private non-profit firms whose activities are primarily aimed at providing education rather than making a profit;
• Commercial firms whose goal is to make a profit from providing educational services;
• Branches of educational companies;
• Private businessmen operating with hired personnel;
• Scientific institutions.

Services must be provided under one or more of the following educational programs:

• Higher or secondary specialized;
• Preschool;
• General education;
• Add. education for both children and adults;
• Increased qualification level.

Legal requirements

Current legislation establishes that a candidate for a license must fulfill a number of requirements:

1. Availability of premises in which training will be carried out.
2. Availability of everything necessary for the learning process (special equipment, furniture, textbooks, inventory, etc.).
3. Availability of educational programs.
4. Creation of conditions required for conducting educational activities.
5. Availability of permission from the Sanitary and Epidemiological Supervision Authority.
6. Availability of teaching staff (must be fully approved before applying for a license).
7. Availability of documents allowing access to materials that are state-owned. secret.

Required Documentation

For getting training licenses You must provide the following package of documents:

• Application for receipt;
• Original identification document of the applicant;
• Photocopies of constituent documents certified by a notary;
• Photocopies of the following certificates: tax registration, state registration, changes; they must be notarized;
• Documents that confirm ownership of territories and premises;
• Education programs and curricula;
• Information about teachers - photocopies of their diplomas and their work records;
• Conclusion of the fire service, SES and Ministry of Emergency Situations on the compliance of objects with certain requirements;
• Information about the availability of training with distance learning elements;
• A certificate confirming the availability of conditions for protecting the health and nutrition of students;
• A check confirming payment of state duties;
• Description of the entire documentation package.

Procedure for obtaining a license

The licensing authority accepts the application according to the inventory, making a note of receipt on it. The date on the inventory is the day on which the licensing process begins:

1. Within three days, workers of the Min. Entities check the documentation provided by the applicant for correctness and completeness.

   How to open training courses without a license

   If errors are found, the documents will be returned to the applicant for correction. The applicant has a month to correct errors.

2. If the specialists have no complaints about the documents, all kinds of checks begin: the accuracy of the information provided is checked, as well as the compliance of the applicant’s conditions with licensing requirements. An on-site inspection is also carried out at this stage.
3. Within sixty days from the date of registration of the application, the educational supervision department will make a positive or negative decision. If a negative decision is made, specialists must justify it. There can be only two reasons for refusal: provision of false information and conditions unsuitable for carrying out educational activities.
4. The license you receive has an unlimited validity period. However, if the requirements are violated, it may be temporarily suspended or revoked permanently.

Business idea: how to open a center for preparing for Unified State Examinations

How to create an educational organization?

Our lawyers quite often receive letters from website visitors with questions about opening private schools, kindergartens, various training courses, etc. Therefore, we decided to cover this issue in a separate article.

Educational activities are regulated by the Federal Law “On Education in the Russian Federation” (hereinafter referred to as the “Law”).

The definition of education is given in the Law - it is understood as “a single, purposeful process of education and training, which is a socially significant benefit and carried out in the interests of the individual, family, society and the state, as well as the totality of acquired knowledge, skills, values, operational experience and competence certain volume and complexity for the purpose of intellectual, spiritual, moral, creative, physical and (or) professional development of a person, satisfying his educational needs and interests.”

The definition of the term “training” differs somewhat from the above, which, according to the Law, is “a purposeful process of organizing the activities of students to master knowledge, abilities, skills and competence, gain operational experience, develop abilities, gain experience in applying knowledge in Everyday life and the formation of students’ motivation to receive education throughout their lives.”

According to the Law, educational activities have the right to be carried out by:

• educational organizations which can only be created in the form of non-profit organizations;
• organizations providing training— scientific organizations carrying out educational activities, organizations for orphans and children left without parental care, organizations providing treatment, rehabilitation and (or) recreation, organizations providing social services, and other legal entities;
• individual entrepreneurs- as carrying out individual pedagogical activity, and attracting hired teaching staff.

Please note that the previous version of the Law (before September 1, 2013) excluded commercial organizations from educational process— LLC, JSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

Educational activities carried out by legal entities, as well as individual entrepreneurs involving teaching staff, are subject to mandatory licensing. At the same time, educational activities carried out by an individual entrepreneur directly (i.e. personally, without hiring other teachers) are not licensed.

As an example of an activity that an individual entrepreneur can conduct without a license, one can bring tutoring, tutoring, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs carrying out educational activities directly) is established by the legislation of the Russian Federation on licensing of certain types of activities, as well as by the relevant Resolutions of the Government of the Russian Federation.

An educational organization can be state, municipal or private.
An educational organization created by the Russian Federation or a constituent entity of the Russian Federation is a state-owned one.
A municipal is an educational organization created municipal entity (municipal district or city district).
A private educational organization is an educational organization created by an individual or individuals and (or) a legal entity, legal entities or their associations, with the exception of foreign religious organizations.

Most often, private educational organizations are created in the organizational and legal form of ANO - autonomous non-profit organizations.

Educational organizations are divided into types in accordance with educational programs (main and/or additional), the implementation of which is the main goal of their activities.

The law establishes the following types of educational organizations that implement basic educational programs:
1) preschool educational organization - an educational organization that carries out educational activities according to educational programs as the main goal of its activities preschool education, supervision and care of children;
2) general educational organization - an educational organization that, as the main goal of its activities, carries out educational activities according to educational programs of primary general, basic general and (or) secondary general education;
3) professional educational organization - an educational organization that, as the main goal of its activities, carries out educational activities according to educational programs of secondary vocational education and (or) according to programs vocational training;
4) educational organization of higher education - an educational organization that carries out educational activities according to educational programs of higher education and scientific activities as the main goal of its activities.

Types of educational organizations implementing additional educational programs: 1) organization of additional education - an educational organization that carries out educational activities in additional education as the main goal of its activities general education programs;
2) organization of additional professional education - an educational organization that, as the main goal of its activities, carries out educational activities in additional professional programs.

The educational organizations listed above have the right to carry out educational activities according to the following educational programs, the implementation of which is not the main goal of their activities:
1) preschool educational organizations - additional general developmental programs;
2) general educational organizations - educational programs for preschool education, additional general education programs, vocational training programs;
3) professional educational organizations - basic general education programs, additional general education programs, additional professional programs;
4) educational organizations of higher education - basic general education programs, educational programs of secondary vocational education, vocational training programs, additional general education programs, additional professional programs;
5) organizations of additional education - educational programs of preschool education, vocational training programs;
6) organizations of additional professional education - training programs for scientific and pedagogical personnel, residency programs, additional general education programs, vocational training programs.

According to the Law, the name of an educational organization must contain an indication of its organizational and legal form and the type of educational organization.

Organizations providing training can be legal entities of any legal form, including commercial organizations such as LLCs and JSCs. Wherein:
Scientific organizations has the right to carry out educational activities in master's programs, training programs for scientific and pedagogical personnel, residency programs, vocational training programs and additional professional programs.
Organizations providing treatment, rehabilitation and (or) recreation, organizations providing social services have the right to carry out educational activities in basic and additional general education programs, basic vocational training programs.
Diplomatic missions and consular offices of the Russian Federation, representative offices of the Russian Federation at international (interstate, intergovernmental) organizations (hereinafter referred to as the foreign institutions of the Ministry of Foreign Affairs of the Russian Federation) have the right to carry out educational activities in basic and additional general education programs, taking into account the specifics established by Article 88 of the Law.
Other legal entities have the right to carry out educational activities under vocational training programs, educational programs for preschool education and additional educational programs.

To carry out educational activities by the organization providing training, a specialized structural educational unit is created within its structure. The activities of such a unit are regulated by regulations developed and approved by the organization providing training.

Registration of business in the field of education

As already mentioned, activities in the field of education have the right to be carried out by legal entities - educational organizations and organizations providing training, as well as individuals (citizens) registered as individual entrepreneurs.

The requirements for the constituent documents of legal entities operating in the field of education have their own specifics. Those interested in this question will find the answer to it in the Law; here we only note that the charters of such organizations must contain information about the educational programs in accordance with which training will be conducted.

Since educational organizations according to the Law can only be non-profit organizations, their registration is carried out by the authorized state body - the Ministry of Justice of the Russian Federation and its regional Directorates (in particular, in St. Petersburg - the Main Directorate of the Ministry of Justice of Russia for St. Petersburg). More information about registering non-profit organizations can be found on this page.

As mentioned above, organizations providing training can be created both in the form of non-profit organizations and commercial organizations. In the latter case, the registration authority for them is the tax office (in St. Petersburg - MI FTS No. 15). Registration of such organizations is carried out by the tax authority in a general manner, no different from the procedure for registering “ordinary” LLCs.

Similarly, the registration procedure for individual entrepreneurs - both those carrying out educational activities directly and those who hire teaching staff, with the exception of the need to additionally submit certificates of no criminal record, is no different from the registration procedure for individual entrepreneurs in other areas of activity. The registration authority is the tax office.

After state registration, the subject of educational activity (educational organization, organization providing training or individual entrepreneur who has attracted teaching staff) must obtain a license, and only after that can he begin to provide educational services. The requirements for license applicants can be found in the Law and in the relevant Decrees of the Government of the Russian Federation.

After a certain period has passed after receiving a license, an educational organization has the right, in the manner and within the time frame established by the Government of the Russian Federation, to apply to the Ministry of Education (or other appropriate government agency system of the Ministry of Education) with an application for state accreditation.

Educational organizations that have state accreditation and implement general education (except for preschool) and professional educational programs have the right to issue state-issued documents on the level of education and (or) qualifications received to persons who have passed the final certification.

Prepare constituent and other Required documents For the state registration of an educational organization, an organization providing training or an individual entrepreneur (IP), as well as to complete the registration, specialists from the Petrolex company will always help you.

So, in order to study the features of this business, let’s consider the main stages and key points. We will describe the types of training centers and provide criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost everyone modern man at different ages thinks about the need to visit various educational institutions. This is explained by many reasons that are especially familiar to the residents of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study this or that area for their own development and to obtain newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers offering high-quality educational services in one or another area of ​​activity.

By improving their own qualifications and improving various skills, people discover new horizons for themselves and gain new opportunities for earning money. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. Having a coveted certificate or diploma is a very big plus in any person’s track record, because it, at a minimum, speaks of his comprehensive development and earns the respect of others. The presence of such documents in the hands of an entrepreneur develops customer loyalty and, as a result, allows for larger transactions. In fact, when working with tenders this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the most major cities There are very few such institutions. It is important to understand that most of them offer a variety of services, which allows the client to choose one or several areas to develop. Naturally, many clients come to study again to improve their qualifications or, for example, to obtain another specialty. Given such a high demand, many entrepreneurs are naturally thinking about the possibility of opening their own training center.

At the moment, training centers offering short-term educational courses are considered the most profitable, since in a short period of time each person can obtain all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider opening an appropriate training center.

Advantages and disadvantages

Like any other business, this area of ​​entrepreneurial activity has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center, so as not to encounter serious mistakes and not lose profit. TO positive aspects this business includes:

• high level of profitability, which can sometimes reach up to thirty percent;
• quick payback period, since with proper organization and management of business, you can count on a return on all invested funds literally after six months of successful work;
• high demand for services, and the demand increases every year, therefore, if the level of courses provided is high, and the teachers are experienced and highly qualified, the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the ability to quickly reorient activities, since with the availability of training programs and well-established work, new directions for training can be successfully opened at any time.

The disadvantages of this work include the fact that you will have to look for reliable and highly qualified specialists. Company employees must have the necessary knowledge, since they will be required to provide quality training. To attract excellent teachers, high salaries are set for them, but this is not always possible in the first stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, prices can be low in small cities, but in cities with a population of over a million they can be relatively high. At the same time, it is necessary to take into account the presence of competition so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and increased prices, people will spend money only on essential things.

Of course, it is necessary to provide here for the possibility of additional investments that may be required in the course of further work. Moreover, it will no longer be possible to simply close the training center, because people usually pay for training in advance (by the way, it is possible to provide for payment in installments, if necessary). That is, you need to understand that a sudden suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what manner the closure of the training center will be possible, so that you can insure yourself in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services will be provided there, and you also need to identify the type of concept of the training center. This directly determines which workers need to be hired to provide certain educational services. In other words, you need to decide on the specializations in which the training center will operate. As statistics show, the following areas are considered the most popular today:

• courses for marketers;
• studying various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively blue-collar professions);
• educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas, which are either not provided at all by other similar organizations in the city, or these services are already provided by them, but at a fairly low level. Again, pricing matters. Perhaps it makes sense to offer more favorable prices and maximize short time training. This will attract a fairly large number of potential clients to the new training center.

Once we have decided on the direction, development begins special concept. The latter, in turn, must differ significantly from the operating features of the company’s main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they may be given the opportunity to undergo training for assistants or designers, accountants, tax agents, as well as other specialists (that is, knowledge here can be given not only to beginners, but also to clients with practical experience);

An authorized center that usually concentrates on studying a variety of computer programs, without which it is impossible to imagine working in a particular field of activity (1C, AutoCAD, CorelDraw and the like);

Education in the form of trainings, ensuring the acquisition of not only certain knowledge, but also a positive attitude towards future activities (personal growth training, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since often there is no demand for specific courses at all;

Carrying out individual lessons in different subjects - this includes preparing schoolchildren for various exams, and it can also be working with students in a specific course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to offer some new direction - there is nothing wrong with that, however, it is important that the unique training center is in demand among the local population. As practice shows, on initial stages It is better to follow proven paths that allow us to speak almost accurately about the potential demand for a particular type of service.

Separately, we can say about the selection of suitable specialists. In fact, this question is not a problem, because to work in a private training center you do not always need diplomas higher education. Moreover, the quality of the knowledge gained is of greater importance here than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here often wants to get exactly the result, and not just a diploma or certificate. Considering that many Russian teachers unhappy with their salary, the business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes For everyone. Thus, there are quite wide opportunities for earning money here, so they can be used to their full extent.

Selecting a room

It was not for nothing that we pointed out this point at the very beginning, because to register an LLC, a company needs legal address. It should be noted that at this moment Much attention is paid because it is important that the premises comply with numerous conditions of current legislation. If there are four specializations, then at least four classrooms are required, respectively. Additionally, an office is created for the director and accountant. The most comfortable hall is being created. If possible, a locker room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even main question, because today educational institutions should open in the most suitable places for this. Probably, the optimal solution is to rent several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Equipment purchase

To provide educational services, you will most likely need to purchase a projector (or a large plasma panel) and tables and chairs. Computers and other equipment are also purchased that will ensure simplicity and convenience of the educational process. Teachers must have modern and relevant educational literature at their disposal, which also costs some money.

Business registration

Having carefully prepared for the opening, you can start preparing the documents. Work is only allowed officially, so business registration must be carried out. For this purpose, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is only possible when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. In fact, it is recommended to indicate this status in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case the simplified tax system is chosen, in which six percent is charged on the company’s entire income. By the way, to solve similar questions It is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, on outsourcing).

An important point in registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Education Committee. For this, the following papers are prepared:

• special educational programs are being developed for which training will be provided;
• a statement is created indicating the list of the above educational programs, and the document also indicates other important facts about the new educational center;
• information about staffing levels is indicated, so you will have to start looking for teachers in advance;
• calculated maximum amount students who will receive services at the learning center;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is indicated as necessary.

The written application with other documents is considered by the Committee within one month, and during this time it is strictly prohibited to work. It is allowed to open a training center only after receiving all necessary documentation in your arms.

Personnel search

Another important point when opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself operates. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growing demand for the institution, the number of courses, and, accordingly, hired workers, can be increased.

Additionally, the staff must have a secretary who is responsible for preparing classes and communicating with potential clients, as well as an accountant who is responsible for preparing reports and calculating taxes.

Attracting clients

For a training center to generate high profits, it is important that the number of clients is large, and that the classrooms are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets are used that are distributed in various organizations and enterprises (possibly even specialized ones). Naturally, advertising is done on local television and their own website is created, on which each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational issues, let's calculate the approximate expenses required to start a business. To open a training center you will need 765 thousand rubles, of which:

• registering a business and obtaining a license – 40,000 rubles;
• rent of premises for a month – 55,000 rubles;
• purchase of equipment and literature for work – 350,000 rubles;
• advertising and other measures to attract customers – 30,000;
• employee salary per month – 250,000;
• other expenses (for example, repairs or purchase of additional equipment) – 40,000.

As practice shows, the total income per month when training one hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from the activity will naturally increase.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is virtually no investment required, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in their education, because without this it is impossible to imagine comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. If the results are positive, the number of students will definitely grow, because here people will come based on recommendations and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this field, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the position of manager.

Many people, in the course of their lives, retrain for other specialties, as they have the opportunity to earn money in some field. Before opening your training center, you will need to decide on the specialties and courses that will be taught.

For people who cannot find work in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of the situation when work is urgently needed, but it is too late or beyond their means to spend many years on training. Short-term courses allow such people to acquire basic knowledge of a subject or master a specialty adjacent to their main one. These circumstances make the services of such small educational centers very popular, and, consequently, the activities of these educational institutions are capable of generating quite significant income for their owners.

For optimal use of training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large profits from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its establishment. But, with proper organization of the business and passion for its occupation, the training center can become a source of profit for its owner, bringing new, interesting events into life and will help you make useful contacts.

The list of documents for licensing the business of a training center includes:

Application indicating educational programs;
- information about the staffing and sufficiency of teaching staff to teach the declared number of students;
- information about the availability of premises suitable for conducting educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

Submitted documents are reviewed by the licensing authority within one month, after which a decision is made to grant a license or refuse to issue a license.

The budget for the opening and operation of the training center will include the following expense items:

Creation and opening of a training center.
- Licensing.
- Development of training programs, production of training manuals, manuals, presentations, etc.
- Creation of a training website.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Payment to teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support of the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for a training center includes:

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in opening a training center with an area of ​​200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%.

Income will directly depend on the volume of classes provided, the cost of training and the costs of maintaining the work of the center.

The expenditure part consists of the following items:

Rent or one-time purchase price of the premises and the costs of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and equipment;
-salaries of employees and training personnel;
- advertising costs.

Business plan for a training center.

Your own training center is a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.

First, you need to note which areas are the most popular, which are not enough on the market, and decide on the direction. Thus, now there is a tendency towards the development of language and various software courses. And these are the areas that are worth pursuing.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

We choose teachers.

Choice good teachers will become a key decision in organizing a business. So, it is advisable to take on teaching lessons yourself. And also select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth making sure that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers via the Internet or try to select among already established teachers at another center. Sometimes people who are highly qualified in a particular industry seek to diversify their chosen field of work or reach the peak of their career. And they come to the decision to share their knowledge. These are the categories that are best suited for teaching. And these are the ones that need to be found. In total, to start, it is better to select 2-3 teaching staff. Most often they are paid hourly.

It is worth preparing at least $5 thousand per month for salary payments.

Room.

To work and organize the educational process, you need to rent several premises. These could be offices in a business center. For this purpose, several rooms are taken on the 1st floor. One of them will be used for administrative purposes, and the other as a teaching place. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the best working atmosphere possible. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decorative items. After all, nothing in the room should distract from the working mood. The premises must meet safety and sanitation standards and have fire safety equipment.

Requirements for the training center premises.

The monthly turnover of the training center is $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.e. about 1000 dollars a month.

The training center itself should be located in a busy part of the city. It is important that it is convenient to get to it both by your car and by existing means of transportation. It is advisable to make the office noticeable from the road side.

Depending on the rented space, which must be at least 30 square meters, the rental cost will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment you need to buy the following devices:

1. Computers (preferably stationary ones with high power) - from $600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if training will be carried out according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6 thousand.

In terms of equipment, it is important to prepare tables and chairs, as well as a board and projector for teaching. In the administrative room itself, it is worth taking care of other office furniture. Such as cabinets, shelves and more.

On average, to organize the work of a training center it is necessary to invest about $10 thousand.

It is important to create good advertising on the Internet, because this is where potential clients are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly engage with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. This can include brochures, catalogues, business cards and other formatted information that may be of interest to both potential and existing clients. The office itself needs to be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first payment to new clients, and also find favorable conditions for extending courses.

Basic costs.

The main costs will include the following:

1. Teachers' salary - $5 thousand;
2. Rental premises - from $1.2 thousand;
3. Equipment and equipment - from $10 thousand;
4. Advertising - from $1 thousand.

To create your own training center, you need to collect start-up capital in the amount of $20 thousand.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you gather 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $100, and the course will last 2 months. If the group is full of 8-10 people, the monthly income will be $4 thousand. Half of them will immediately go to teachers. And the company's share will remain only $800. This option will extend the payback period by 1-2 years. But, if you immediately offer several course options and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become adults who want to pull themselves up in the chosen direction. And also teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also conduct regular market monitoring, which will allow you to select options for new offers. You should also not forget about ideas from foreign partners in this area.

Before opening an art school, you need to decide what areas you will teach. Another problem is finding truly competent teachers.

Investments in opening a training center with an area of ​​200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%. The monthly turnover of the training center is $10-15 thousand.

There are about 200 organizations in St. Petersburg that offer short-term courses. They compete with universities, technical schools, and colleges, which also often organize additional educational courses.

The market is currently dominated by demand for short-term courses - from 20 to 60 training hours. The average cost of a 40-hour course is 2.5-3 thousand rubles.

Educational tips

According to Gennady Smirnov, director of the NOU Professional Training Center "Impulse", students can be attracted by new original educational programs, for example, exclusive courses for advertisers, managers, marketers, which are developed by the center's teachers - practicing specialists. About the most relevant educational areas Employers inform training centers.

The main factor in the success of a training center is considered to be the correctly selected teaching staff.

You can open a training center at a certain company as an additional division. In addition, when opening a school, you can save money by renting a computer lab and other premises at a university or college for certain class hours, and not for a full day. Thus, according to Gennady Smirnov’s calculations, when opening a new center, the main costs associated with renting and equipping a stationary premises can be avoided. The investment will be about $1 thousand.

We would like to thank for their assistance in preparing the material: NOU "Professional Training Center "Impulse", School of Professional Business Consultants, NOU "Training Center "Eureka", NOU "Training Center "Kvarta", etc.

Step 1. Concept

The organization and income of a training center primarily depend on the concept, which should distinguish it from competitors.

There are various options:

A center with a set of standard professional training courses: accounting and taxation; assistant secretary; design and layout on PC, etc.;

Training educational centers;

Teaching one original course, such as training of female guards, feng shui, etc., as well as individual training for a specific course.

A legal entity for a training center is registered as a non-state educational institution (NOU), and its main activity profile is indicated. According to the Civil Code of the Russian Federation, the goal of a non-state educational institution is not to generate net profit; the proceeds can only be used for the development of an educational institution. A registration lawyer will cost approximately $200. The most convenient tax system is a simplified one with the payment of 6% of income.

Step 2. Staff

Staffing table of the educational center:

Three to six teachers (one for each course) - from 200 rubles per hour,

Two or three consultants (determine the professional inclinations of the center’s students) - $300,

Secretary - $200,

Accountant - from $300.

Step 3. Room

To organize a training center designed to train 100-150 people per month in four shifts (morning, two afternoons, evening), you will need a room with a total area of ​​about 200 m2:

Two classrooms with an area of ​​50 m2 (in accordance with the requirements of regulatory authorities, groups of no more than 10 people can study in them),

One computer class - 60 m2 (10 places equipped for work),

The remaining area (about 40 m2) is allocated for the reception area and the director’s office.

Total: rent of 200 m2 (from $30 per 1 m2) - $6 thousand per month, in some cases, educational organizations can rent premises from KUGI at preferential rates (coefficient 0.1) - about $15 per 1 m2.

Step 4. Equipment

Projector - $1 thousand.

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand.

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Step 5. Licensing

Documents that must be submitted to the Education Committee of the St. Petersburg Administration to obtain a license for educational activities:

A statement indicating the educational programs developed,

Information on staffing levels and the expected number of students,

Information about the premises

Information on the provision of the educational process with educational literature (for each educational program) and material and technical equipment (in the form of an extract from the balance sheet),

Information about teaching staff (for each educational program),

Additional information (certificate of registration, information about founders, etc.).

The period for reviewing documents and making a decision is 1 month.

Step 6. Students

A profitable group consists of 10 people.

At least 10 groups must be formed in the center per month.

The main way to attract students is advertising in printed publications. The advertising budget is formed by taking into account 10% of turnover, that is, about $1 thousand per month.

biography

GENNADY SMIRNOV

In 1990 he graduated from the Leningrad Agricultural Institute with a degree in mechanical engineering.

From 1990 to 2000 he worked as deputy head of production at the Central Institute of Fuel Equipment.

From 1994 to 1997, he worked as an insurance director at an insurance company.

In 1997, he organized the Non-Governmental Educational Institution “Vocational Training Center “Impulse”, which still operates today. Over 8 years, the average annual number of students (and the company’s turnover) has increased 3 times.

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