Where to get courses for sale. How to sell your online course: promotion instructions. Knowledge and skills you will need

Hello, dear friends. Today we will look at the question of how to sell your courses on Glopart. Let's consider in detail all the processes from registration to adding a product and connecting an affiliate program.

If anyone doesn’t know what Glopart is, it is an instant payment acceptance service and a catalog of affiliate products.

This is the ideal service for quick start and launching sales. All settings can be completed in 20-30 minutes.

Of all the services providing such services, Glopart is the most affordable. The commission is only 3% or 60 rubles per sale, and no subscription fee.

That is, if you are going to sell your course or book, and at the same time start without investment, then this is exactly the service that you can use at the start.

On the Internet you might have come across information that Glopart is a “cesspool”, “suck”, “garbage dump”. In fact, the service works great, and its reputation is due to the “Junk Courses” distributed through this service. And there are plenty of them there.

If you observe the trend in the development of information business in RuNet, you have probably noticed that against the background of the general mass, several information businessmen stand out who create high-quality products and do not deceive people. These are Evgeny Popov, Azamat Ushanov, Alexander Novikov, Evgeny Vergus, Mikhail Rusakov and a few others. These guys teach how to create websites, collect and monetize subscriber bases, affiliate marketing, and how to work and make money on the Internet.

And there are a huge number of authors who appear every week, more and more new and each with a new way of earning money. Nobody remembers their names, except perhaps deceived buyers. Moreover, these authors guarantee big earnings quickly and effortlessly. And there are 98% of such courses on Glopart. But this does not mean at all that the service itself is “gov..”.

But a sane person must see the truth. These courses will not teach you how to earn money. Such courses are created only to make money from people who are eager to get rich quick. So don’t give in to temptation and turn your attention and efforts to the ways and methods that really allow you to make money on the Internet.

Namely, on creating websites, connecting contextual advertising, monetizing the YouTube channel, affiliate programs and selling your own information products.

Registration in Glopart.

In order to start selling your products through Glopart, you need to register.

Enter your email address and confirm that you are not a robot.

A confirmation letter will be sent to the specified mailbox. Click on the link and go to your personal account.

Account setup.

After registration, you will be transferred to your personal account, to the section "My profile". Displayed here general information according to your profile.

First of all, you must add a document confirming your identity (passport, driver's license). This is necessary if you want your course to win the Product of the Week nomination.

To add a document, open the subsection "My Documents" and click on the button "Upload document".

The next important section to fill out is . Here you add your phone number and indicate wallets, .

To receive the money you earned, you need to set up a withdrawal; to do this, go to the section and press the button "Enable auto-withdrawal". Now every Friday you will receive your money to your WebMoney wallet, minus 3%. Withdrawal to other wallets with a higher percentage deduction.

Fill in the remaining settings as desired.

How to add a product.

To add your product for sale, you need to go to the section "Goods" and press the button "Add product".

The first step is Basic Data.

Here you need to select the type of product, enter the name, address of the selling page, and also indicate the price.

Note: You indicate the price taking into account the service commission, see the example next to the price tag. That is, if you indicated a price of 500 rubles on the selling website, then you should indicate 440 here.

Second step – Image.

In this step, you must upload an image for your product (course, book, etc.). Click on the box image and select a picture for the course.

The third step is Affiliate.

An important step. You connect an affiliate program that will allow you to attract partners and increase sales.

I advise you to connect a two-level affiliate program and assign a commission of at least 350 rubles. Of course, this depends on the price of your product. The higher the price, the easier it is to attract partners.

For now, do not check the checkboxes next to “show to partners” or “display in the catalogue”. Place them after you place links to the payment form and affiliate program on your selling site. You will receive these links after completing the procedure for adding a product.

The fourth step is Description.

Select a section (category) of the product and make a short offer for partners. Here you create a description for the catalog that all partners will see. Get their attention and they will start promoting your course.

Fifth step – Form of payment.

There are many useful tricks at this step. You can specify the name of the product, which will be displayed only on the order form. Also choose the type of support service. You can connect an additional field in the payment form and a combecker (a special offer when closing the payment form). You can also connect statistics counters and online consultations.

Sixth step – After payment.

You also need to indicate the address of the page to which the visitor will be redirected in case of refusal to pay.

And of course, it would be useful to thank the buyer for the purchase.

Important: after links are added on the selling page, go back to the section "Goods" and enable the “show to partners” and “display in catalog” checkboxes, which I mentioned above.

After the product is added. It would be nice to add promotional materials and letters. They will also help attract partners.

This is done in the section .

Now everything is ready, the product has been added, and it must undergo moderation. If everything is fine with the sales page, the link to the product (for the buyer) works, then the product will be approved, and you can start sales.

And now I suggest you watch a video tutorial in which I show the entire kitchen from the inside.

That's all for me today. I wish everyone success in their work and good mood.

Best regards, Maxim Zaitsev.

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32 comments. to Article " How to sell your courses on Glopart”

Ksenya Yurievna

Useful and detailed article for bloggers, Maxim! I really haven’t progressed to such an information business, but what my years, everything is ahead!
I'm completely tired of my free product, and it's exhausted me. Obstacles at every step. The code for the widget was made in a text editor, following your example. At first, an empty frame was displayed, without a picture; for some reason it is not displayed on my hosting. I had to insert it from the computer. It turned out to be a hybrid, but the transition to the landing page is good. Perhaps the image could appear from the hosting after a while, but I don’t know for sure, for some reason it is not displayed. While I installed Landing from Vergus, I’m saving yours for the second part of the book, it’s more beautiful.

• Natalia

  I don't like this Glopart. I've been to g... courses so many times! It would be fine if I lost small amounts, otherwise one day 5,000 rubles went down the drain. And it was not possible to get the money back. Glopart simply replied that I was not the only one, that this author had already been blocked, and what about the money……. They didn't even advise me to return anything.
  If the administration were more strict about the published courses and checked them carefully, if it thereby ensured the image of its service, it would be much better.

  • The service is excellent and affordable. But because of its accessibility, 98% of courses on it are pure scam. The service makes money on commission and is not particularly concerned about quality. By the way, I was very worried when I decided to post my course on Glopart. It was the large number of questionable courses that confused me. But, as for its technical part, everything works 100%. And buyers are already rating my course, not Glopart and what is posted there.

    Kate

    Thanks a lot!
    I have never bought courses myself, because I know how to use the Internet and a search engine)
    Once I bought a cheap course on creating a one-page website, etc.! I think it's useful! I haven’t studied your course yet, but I have it) I just came across you today)
    But I think it’s stupid to buy courses on how to earn a million.. No one will tell their real secrets) And the biggest problem is traffic) If there is traffic, then everything will be fine, but if not, then it’s like hitting the wall)
    It’s always difficult to start) I did the course, it’s not millions, but the topic is working. And on the sales desk, either write a money machine, of which there is a lot now and everyone swears at them later, or write honestly that you can earn your first money after a couple of weeks and at the same time investing not a lot of money.. Maybe you will be able to sell, but if it is written that there is a money machine , but in fact no. You don’t want them to swear, etc..
    Well, that's it, thinking out loud)
    I agree with Natalya, and you also write that 98% of it is real... Yes, Glopart writes that it checks the courses, but in fact it doesn’t matter. I provided them with the copyright, which I did on the site in 10 minutes. and they put it up right away.. But I was in a hurry and my page was in vain for a month.. It’s impossible without a newsletter..

The creator of online courses for freelancers, Paul Jarvis, wrote a column for The Next Web about how he launched his project - how much money he spent, what tools he used, how he attracted clients.

Many people I know complain that the income their online course brings in does not cover the cost of launching it. Others are considering closing their course because the ongoing costs of maintaining it exceed the price they sell it for. And someone wants to create an online course, but doesn’t know where to start, and therefore gets stuck at the “Damn! I'm in a complete stupor!

There are many platforms and software options online for creating online courses. At first, all this seems very convenient, but when you start to count, it turns out that this is not very profitable.

I won't give you a magic pill, but I will tell you how to launch a course that will pay for itself no matter how many people buy it - 20 or 2 thousand.

Some of you will need affiliate programs. I have never contacted them, if someone promotes my course, they do it of their own free will, and not because they are paid for it. But I know people who make good money from affiliate programs. The fact that I don't want to use them is my personal choice.

In this article, I'll share how I launched my own course, The Creative Class. This happened on October 15, 2014. And although there are at least 8 billion ways to launch an online course, here we will talk about my personal experience.

Programs I use

I use four main programs that are interconnected.

1. WordPress for the site.
2. Memberful to create user accounts and hide content from those who have not registered.
3. Stripe to transfer money to my bank account.
4. MailChimp to run a newsletter that helps me communicate with students.

WordPress

Since I usually create websites on WordPress, I used this platform to create a website for my course. I created a special theme for the course, but you can use any one (free, paid, special - it doesn’t matter).

Just make sure that it is interesting enough to make visitors want to buy the course. The design style you choose should flow throughout the course - from beginning to end.

Here are some things to think about when choosing a course topic:

• Can you create a sales page on this topic that clearly showcases your course? You will need good visual design (photos, videos, drawings), reviews, as well as beautiful and visible “Buy” buttons.
• How will the lessons in your course cover its content? Will you be able to use video embeds, PDFs or other bonuses to download, discuss and link to previous lessons?
• Does the design match the course content? The design should fit into the overall tone of your course (the style of your audio or video podcasts or posts). For example, if your course is light, with humor and provocations, you should not use a WordPress theme that is suitable for a bank or insurance company website.
• Is there a field in the theme where I can add a Memberful widget, and is this a good place to put it? This will allow you to add authorization without having to go into code.

Memberful

On this moment There are 334 payment plugins for WordPress. Not all of them do what we need, and some are so complex that even I couldn't figure them out (even though I've been working with WordPress plugins since beta).

This sounds a bit like an ad, but I use Memberful - it does what I need and nothing more. It is not “dull” and does not provide any additional options. This is a simple plugin that allows you to choose which pages of your site to show to paid subscribers and which to the rest of the public. That's all.

Memberful serves as the glue. It connects WordPress, MailChimp and Stripe programs. Here's how it works: If someone clicks on the Buy button, they are shown a small form of the Stripe payment program. As soon as the money arrives in the account (almost instantly), a WordPress account is created for the user, and his email is added to the MailChimp mailing list. The newcomer receives a letter stating that the payment was successful and now he can enter the closed section of the site.

To start using Memberful, simply create a “Plan” in the settings panel, install the plugin, and link it to your Stripe and MailChimp accounts. As easy as pie. After that, you simply edit those WordPress pages that you want to be accessible only to paid users.

MailChimp

Although this step is technically optional, I insist that it is mandatory. Memberful may not add registered users to its mailing list, but I don't see any reason not to. Below are the benefits you will receive:

• You will be able to send branded emails to your students.
• You will be able to automate the support of new students.
• You can keep in touch with students by sending them emails 3 days, 13 and 45 days after purchasing the course.
• You can notify students about upcoming events, special offers, advanced versions of your course, additional materials, and so on.

For my course, I uploaded a simple automated email sequence into MailChimp that does the following:

In addition, I send out regular newsletters after I answer student questions once a month. If you need your subscriber list for something else, Memberful can add students who have paid for the course to another segment so you can send emails only to them (or, conversely, to those who have not yet paid for the course).

Another good reason I use MailChimp is because one of the main marketing tools for promoting a paid course is a free course. It brings me more income than any other source (not counting mailings). I will talk about this in more detail in the “Promotion” section.

On March 20–21, the first practical conference on online education will take place in Moscow, at which the most famous Russian educational brands will share their knowledge in the field of creating and promoting educational products.

Evgeny Lebedev

Director of Marketing and Product at Foxford Online School.

Assess demand

Marketing your educational project begins at the stage of choosing a training topic. If no one wants what you teach, then no amount of promotion or advertising will help you sell the course. Who, for example, needs courses on using mechanical abacus? But 30–40 years ago, this was a very useful skill for any grocery store salesperson.

You can estimate demand using several tools.

• Search volume analysis at wordstat.yandex.ru. Formulate what search query is most likely used by people who could potentially learn from you. Check its frequency and assess seasonality.

• Demand analysis in in social networks . Formulate what people write when they look for something related to training and ask their friends and groups on social networks about it. Enter this phrase into the search and analyze the quantity and quality of the posts shown.

• Study. The previous paragraphs allow us to study formed demand, when a person already has a clear need and is trying to satisfy it. But more often it happens that a person would be glad to learn something, but does not actively search for it. Then you can do your research. Create a questionnaire in which you tell about your educational product and place a pre-order form. Distribute this questionnaire to your friends and friends of friends. This way you will understand whether there is a demand for a similar product in your environment. It’s important that you don’t need to create the content itself to conduct this type of research. You only pretend that you have it, and thereby check the real need.

Provide the information correctly

If there is a demand and your expertise is in demand on the market, then it must be correctly presented to a potential audience. Make a website (or a separate landing page) and describe the benefits of studying with you.

Show that you are an expert

The most important competitive advantage in education is the name of the expert and his status. A programming course from MIT (the largest university in the USA) and a course from a talented self-taught person from Voronezh are perceived by potential audiences in completely different ways. Although it is not at all necessary that, from the point of view of effectiveness, the course from a self-taught person is worse.

If you are a recognized expert in the market, then don’t be shy about it. Formulate your achievements that are related to the course and tell the audience about them.

If there is no big name yet, then show your qualifications with the help of a portfolio, certificates, diplomas, tell about a relevant position and experience.

Create a training program

The curriculum allows the audience to understand whether this is what you will teach. The course may be called “Analytics”, but it consists 100% of theory. And a potential buyer is waiting for an internship. He comes for a solution to a problem and wants to learn how to work with databases himself.

Demonstrate that your training program will solve the buyer's problem.

In the program, it is important not only to identify the topics to be studied, but also to show what skills the buyer will receive at the end. You can go even further and “package” the skills into a specific benefit for the buyer: for example, showing what his resume will look like after completing the course.

Show the benefits of your course

How will your course differ from dozens of others? What makes it unique? If you can't answer these questions right away or are talking about the quality of the program and the awesome expert, then think again. All courses are done good teachers and are carried out according to effective programs. At least that's what everyone claims. But they buy courses with unique advantages. Think of them and create them.

Find a reason to believe you

When presenting information, it is important that it be believed. Statements like “146% of students were satisfied” have not convinced anyone for a long time. Give your potential audience a reason to believe (RTB).

Effective RTBs can be:

• Reviews from real students on the site confirm that studying with you will help you achieve results. The video format, posting them on your students’ social networks, calling for details from the students and their contacts will help increase confidence in the reviews themselves.

• A free webinar where you will cover one of the topics of the training program and demonstrate your teaching skills and expertise.
• Video (screen recording) from past classes or webinar with a short story on the topic of the course.

• A promise to return money if the program is not suitable for the student. Only an honest promise with transparent rules.

• Data on the number of course participants. This is social proof that the course is worth enrolling in. Just numbers are not enough to make people believe you; show your students and tell them what they managed to achieve.

Facts about the UX Design course, Skillbox.ru
Theses and reviews from students of the UX Design course, Skillbox.ru

How to start promoting a course

After quality content packaging, it’s time to start promoting it. In general, working on promoting educational content is not much different from working with other products. A basic checklist looks like this.

1. Identify your target audience

• young professionals who know the basics and want to improve their skills in order to get promoted;
• experienced specialists from related fields who decided to change their profession;
• mothers on maternity leave who want to learn something fundamentally new.

2. Set up analytics

It will allow you to determine the effectiveness of marketing channels and adjust your promotion plan.

3. Determine a set of channels for promotion

The main channels for promotion are usually the following:

• contextual advertising;
• advertising on social networks;
• advertising on thematic websites;
• publications in groups on social networks and in thematic media;
• direct sales.

As a rule, if we are talking about a small, “craft” course, then the main promotion tool is advertising on Facebook and VKontakte.

4. Determine your test budget

Remember that your task is to pay less to attract a user than you will ultimately receive from him. At this point, you can work with two variables: the cost of the paying user and the price of the product.

• Determine the starting price for the course based on an analysis of competitors’ pricing policies.
• Launch a small advertising campaign.
• If the ratio of advertising costs to sales revenue suits you, great.
• If you are not satisfied, then try raising the price and see if the sales volume decreases. Or try lowering the price and see if the cost to the person paying decreases.
• If the ratio is still not satisfactory, then call an advertising expert who will tell you whether it is possible to reduce the cost of a paying user by fine-tuning advertising campaigns.
• If everything is set up correctly, but there are no sales and you are not ready to suffer losses, then we return to the previous stages, check the demand again and work on packaging.

5. Scale your advertising campaigns

If your content allows you to scale sales, then after finding the first marketing channel with a cost per paying user that suits you, launch a second channel, a third, and so on.

Features of educational course promotion

Despite the fact that in general the tools for promoting educational services do not differ from the generally accepted ones, there are several features that are worth paying attention to.

1. From the first days of a product’s life, it is very important to think about the so-called word of mouth, or more precisely, about your brand. If you conduct courses named after yourself, then your name is your brand. High-quality training, user happiness, educational result- the necessary minimum to develop a brand. If everything is in order with the required minimum, then ask to leave reviews on social networks. Personally write to everyone who completed your training, ask for feedback and, if you liked everything, ask them to write a review on social networks.

2. Develop a referral program. Learning together is more fun! And your students can become your agents of influence.

3. Making a purchasing decision can take weeks or months. Therefore, the advertising you launched today may only produce results in a few months. Be patient.

4. In educational content and its marketing, it is important to maintain motivation. Without motivation, the student will not have good results and your product will not have a good reputation. To maintain motivation, introduce elements of positive reinforcement: motivational letters after completion homework, success stories of your students, bonuses for the best students. You can also work with negative reinforcement: for example, we call the parents of those students who miss classes, and the parents become effective educational motivators.

25 people came to the first stream, about 50 to the second. It is not yet scalable as a business, rather just a way to convey some developments to people. And earning money is a nice addition.

I decided to launch the course because I always manage to explain things clearly. And everyone says it's one of mine strengths. I tried for a long time to develop my weak sides, but then I decided to try to do something using a strong one. You can say that this is a hobby, I always try to do something besides my main job, although all my hobbies are related to business.

I promoted the course through my personal network of contacts on Facebook plus advertising there. Because the audience relevant to the course topic lives there. I received powerful feedback from the first course participants and understood what I needed to do if I wanted to scale the project.

Alexey Kulichevsky

Director of Marketing at Osome.com.

It’s difficult for me and many of my friends to hire good marketers and analysts. There are very few people with the necessary skill set because no one teaches it. I have accumulated enough experience over 12 years, I love and know how to share it. There is enough material on the Internet on design, CSS and HTML, and instructions on working with advertising platforms. Maxim Ilyakhov teaches me how to write and edit texts better than me. But according to the analytics there was nothing. That's why I decided to make this course.

In a year and a half, 471 people completed it. He was included in educational program several universities. People are starting to list it on their resume as additional education. I periodically receive feedback from entrepreneurs I know that my graduates really work much better.

In principle, I am satisfied, but now I see many shortcomings in the course: some topics could be covered more fully or clearly, several important topics need to be added. I'm very worried about my homework. I want students to get feedback as quickly as possible, but I can't check papers quickly enough.

I started creating the course by writing the first two lessons and making a page with a payment form on my knee. After that he wrote on Facebook: “Hello everyone. Look, I made a course here...” This produced the first 150 students. Everything was done so primitively that I signed each student manually: I opened Yandex.Checkout, copied the email, went to Mailchimp, inserted the email, and clicked “OK.”

After that, I had no time for promotion: I had a two-week head start, and then every week I need to issue new lesson. If the topic was well understood to me and I had already taught it before, then it took just a week to write, edit and design the lesson. If at least something was unclear, it could take 2-3 weeks, because suddenly it turned out that the topic was more complicated than I thought.

The course contains 16 lessons; writing them took six months of work without days off. When I finished the course, I redid the landing page and posted on Facebook again: “Dudes, I finished the course and made a new landing page.” Well, that's all. I didn't promote it anymore.

Most important feedback: 150 sales in two days after launch. Firstly, I realized that the course was necessary and important. Secondly, I burned bridges. The money has been received, there is no turning back. I'll have to write.

Sergey Bolisov

Chief Distribution Officer to the website.

I consider my course quite successful. I don't run it as often as I'd like, but all launches have gone well. Operating expenses are minimal, I do everything myself, so I remain in the black. This year I want to experiment with formats and participation packages, it seems interesting option scaling.

The course was launched for several reasons. Firstly, I like to explain to people what I am good at and what will help in my work. I feel like I am helping them develop. Secondly, this is how I improve in the development and promotion of my own product - I hit the bumps on a small scale, so that later I can avoid this in major projects. And thirdly, this is additional money that I spend, including on charity.

I mainly recruit participants from announcements on my pages on social networks and on friendly platforms. Sometimes I ask you to post, sometimes someone does it on their own initiative. Often my announcements appear on Tilda’s social networks, and fairly well-converted traffic comes from there.

I don’t want to make a blunder, but I can’t communicate with thirty students every day. Therefore, after the first launch I realized that I would only recruit small groups. Not everyone will like this option, it’s like you’re artificially limiting yourself to a certain ceiling, but for now I’m more comfortable this way.

I also realized that people come not so much for knowledge and skills, but for feedback. It is important for them to have someone who understands this topic better than them to look, advise and guide.

One of the main insights: most of the time is spent not on classes, but on communicating with students.

Even if everything was explained in detail at the webinar, many questions will certainly arise. So I advise you to be patient. Well, it will take a lot more time than you think.

If you understand that you want to launch your own educational product, but you lack knowledge, come to EdmarketConf-2018, which will be held on April 20 and 21 in Moscow, at the Skolkovo technology park. At this practical conference on online education, top managers of leading educational companies will tell you how to create educational courses from scratch, promote and sell them. The conference can be watched online.

From the article you will learn:

• What you need to know to sell courses online
• What to do the course about
• How to choose a platform
• Which course format to choose
• How can I register for a course?
• What materials do you need to create for a successful course?
• How to publish a course online
• How can you advance your course?

Knowledge and skills you will need

What has been said may seem like a truism, but you cannot keep silent about it: you must be an expert in the field in which you plan to create an online course. Intending to teach photography skills? Be prepared to show off some really cool photos you took and talk about exactly how you took them. Have you come up with a course on website creation? You should have modern, convenient, beautiful online resources behind you, and in your head specific recommendations for creating them. A layperson trying to teach something to an audience should not count on the popularity of the course.

In addition to a good knowledge of the chosen topic, you will need:

• Computer skills;
• Ability to shoot quality video and record audio;
• well delivered speech;
• the ability to correctly express thoughts in text format;
• finally, a fair amount of patience and perseverance in achieving your goals.

Stage one: answer the main question

Before you create a course, answer the question of what exactly you want to teach your audience. The range of possible topics is very, very wide, and the choice depends only on your knowledge and experience. Do you have a very popular blog? Tell your audience about the nuances of its creation and administration. Have you learned how to make fishing lures that work better than factory ones? Create an online course for fishermen dedicated to this. This list can be continued for a very long time. Remember one thing: no one can more accurately determine the area in which you are truly strong than yourself.

Stage two: choosing a platform for an online course

There is a specialized software to create courses, but practical experience shows: it is more convenient to use Internet services designed for this. There are several reasons for this:

• neither you nor your students will have to waste time installing and configuring programs;
• the compatibility problem will disappear. You can work on Windows, and one of your students can work on Linux, and each of you will be able to use the online platform with equal convenience;
• the services in question are “tailored” for creating and listening to courses. They provide teachers and students with a set of convenient tools for creating and publishing lectures, jointly discussing lessons, testing, maintaining a student database, monitoring incoming applications, working with statistics, and solving many other problems;
• online platforms impose virtually no restrictions on the power of users’ computers: it can be minimal, and even in this case, neither the teacher nor the students will have any difficulties.

There are many platforms for online courses on the Internet, such as Canvas or Udemy. There are free services - for example, Moodle. This platform has been tested by time, however, by now it is outdated. The most functional platforms are those that are accessed on a paid basis, such as Teachbase. The latter, by the way, can be used for free, but the number of users cannot exceed 5 people (thus, it will not be possible to create a full-fledged class).

Stage three: working out the structure of the future course

Would you like to know how to sell your course for maximum profit? It must become popular, and for this you have to fully reveal the chosen topic in it. Are you learning how to create fishing lures? Tell your listeners everything - from the choice of materials to the features of placing baits in reservoirs different types. Dedicating a course to creating House music in a popular program? Include lectures on everything a musician will need, from creating a drum part to fine-tuning sound effects and automating instruments.

Once you've worked through your list of issues to cover and topics to cover, create a study schedule that will guide you and your students. Many platforms for online courses have convenient tools for this: for example, on the Teachbase platform in personal account The teacher has a “Sessions” section that allows you to plan your classes.

Stage four: choosing the formats of educational materials

So you've made a schedule. Now you need to determine what format each lesson will have. The most common:

• video lectures;
• screencasts – video recordings of everything that happens on the teacher’s screen, if necessary accompanied by voice comments;
• audio clips;
• presentations.

Experience shows that online students perceive video lectures best, so we recommend that you focus on them (even though their creation is somewhat technically complex). Materials in other formats with this approach will play a supporting, secondary role. However, specific decisions on formats are always yours: they will depend on the content of the classes you teach.

Modern platforms for online courses allow you to create and publish materials in a variety of formats, which largely determines their popularity. Thus, when using the Teachbase service, you can build courses from videos (including those published on YouTube), PDF files, Word documents, PowerPoint presentations, a number of other materials. In addition, the Teachbase service allows you to conduct webinars using video and audio communications, chat and a real board on which you can draw and write.

Stage five: working on the design

Strictly speaking, this stage is not mandatory, however, let us immediately note: a course designed in a unified and carefully designed style attracts special attention. This means that it is able to bring more income to the teacher than a course designed anyhow.

Uniform screensavers with lecture titles, a well-chosen set of fonts and colors that does not change from lecture to lecture, perhaps the same musical accompaniment of materials - these are just some of the course design elements that are worth paying attention to.

Stage six: creating course materials

So, the list of issues covered has been compiled, the formats of the materials have been determined, and the design of the course has been worked out. The time has come for perhaps the most difficult and important stage - creating the materials that will make up your online course.

First of all, write the lecture texts. Express yourself clearly, use special terms wisely - as you understand their meanings, take into account the characteristics of your audience and speak their language.

Record and edit videos using Adobe Premiere, CyberLink PowerDirector, or another program. Record screencasts using Screencast-O-Matic, Camtasia or other software. Create presentations using PowerPoint or whatever application you use. Prepare other materials provided by the program your online course.

When recording a video, set the lighting wisely and choose a suitable background. When creating audio clips, take care of high sound quality - use a good microphone, and, if necessary, process the audio (for example, in the Audacity or Sound Forge application). Do not forget about the uniform design of all created materials.

Stage seven: publish the course

Using a dedicated online course platform makes this process much easier. Thus, Teachbase has a convenient constructor in which materials can be published in just a few clicks. You need to title the course itself and each material included in it, and upload the content you prepared in the previous stages. Experience shows that you can cope with this work even with basic computer skills.

Stage eight: advertise and promote the course

So, the main work is done: your online course has been created and published. It can be as good as you want, but until your potential students know about it, you can't expect commercial returns. The course needs to be advertised and promoted. Here are the most common methods:

As a conclusion

From the above, two conclusions can be drawn.

First. Creating a high-quality, meaningful, useful online course that aspires to become popular and profitable is a complex, multi-stage job that must be approached with all responsibility.

Second. This work, with due persistence, is quite within the capabilities of most of us. Follow the recommendations outlined in this article, treat your future course responsibly, and it will certainly be successful!

Your personal assistant will handle the placement of courses. You only need to set a price and provide materials in video or audio file formats, pdf, etc. The course may consist of files in different formats, for example, it may be video lessons with pdf manuals.

The assistant will post courses on the site, following your wishes. All you have to do is approve the result.

Please note that by posting courses on our website you retain copyright.

An example of what a page looks like for a course that is sold directly from the site.

How much will you get from each sale?

Typically our commission is 40% of each sale, which includes the cost of processing - transaction fees and tax deductions. Therefore, you receive 60% of the course cost.

Please note that we are ready to discuss the commission on an individual basis.

How does the commission change if the user comes from you?

In the case when the user came from you and made a purchase, the commission amount will be reduced to 25%. That is, you will receive 75% of each sale.

How do you withdraw funds?

Let's start with the fact that first we enter into a commission agreement with you. Only in this case will we be able to accept payments for courses and withdraw profits for you.

If sales occur during the reporting month and profits accumulate, we ask you to sign the act electronically and by the 10th day of the next month we withdraw funds to the details specified in the agreement.

How quickly are materials published?

Registration of a profile and publication of materials may take up to 5 - 7 days. The timing depends on the volume of work and workload of the personal assistant.

What is an affiliate program?

By affiliate programs we mean the corresponding functionality that is provided by popular services for automating information business, such as: JustClick, GetCourse, Onwiz, AutoWebOffice, E-Autopay, OrderBro, etc.

Read more about services with partner functionality in the review

What should you do if you already have an affiliate program?

If you create and sell courses using one of the services for information business, then we can cooperate with you under the terms of your affiliate program.

In terms of cooperation, everything is simple. First, you need to fill out an application for moderation, after which a personal assistant will contact you. It is he who will be responsible for publishing the profile and materials, updating all information.

To start working on your profile, the manager will need a link to register in your affiliate program. It is from this that he will take the links that users will follow from the pages of your courses on our website.

Accordingly, when collaborating on the terms of your affiliate program, we work for a reward from completed sales. There will be no additional expenses on your part.

What is reputation management? What does InfoHit allow?

Each author or school on InfoHit has a page with reviews that appear in the TOP of search engines. The comments that users leave on these pages are a powerful tool for forming opinions and managing online reputation.

Read more about online reputation management on our page